Melissa Harty
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Melissa Harty
Home
Studio
Blog
BMW
NYFW Collections
NYFW Shows
Afterpay
Lowe's
MADE
Chase Sapphire
Pepsi
WAYV
Etihad Airways
Moxy by Marriott
Time Inc. Upfront
Time Inc.
People
Glamour

Chase Sapphire Tennis Event

Role
Designer across experiential environments.

Objective
Align the cultural intersection of tennis and fashion during NYFW and the US Open.

Results
High-impact content and experiential programming featuring Serena Williams, Maria Sharapova, and James Blake. 519M impressions.

In partnership with Spring Studios

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Press Coverage

WWD IMG and Spring Studios Team for 'Glam Slam' Experience

ADWEEK NYFW brings 'Glam Slam' to the runway

USA Today Serena Williams serves up 'what’s next,' dishes on new fashion collection at NYFW

V Magazine Inaugural Event Intersecting Fashion with Tennis in NYC

Essence How Venus Williams Maintains A Sense Of Balance And Boundaries While Running A Business

The Root Serena Williams' Stunning New York Fashion Week Show Proves She's Not Going Anywhere

All BMW NYFW Collections NYFW Shows Afterpay Lowe's MADE Chase Sapphire Pepsi WAYV Etihad Airways Moxy by Marriott Upfront Time Inc. People Glamour
BMW NYFW Collections NYFW Shows Afterpay Lowe's MADE Chase Sapphire Pepsi WAYV Etihad Airways Moxy by Marriott Upfront Time Inc. People Glamour