Role
Creative Director and lead designer for partnership execution.
Objective
Bridge high fashion and home design through designer collaborations with Jason Wu, Rebecca Minkoff, and Christian Siriano.
Results
Recognized in The New York Times Top 10 Year in Pictures. Positioned Lowe’s as the #1 brand of Fashion Week. Only live fashion activation in NYC during COVID peak. 1B+ press impressions. 16M social impressions.
Press Coverage
The fashion designer Christian Siriano showed his spring 2021 collection at his Connecticut home. “Even though it was a Covid situation it was one of the best fashion show experiences I’ve had. The intimacy and the relaxed nature of it — you kind of got the feeling that Christian knew most of the people there or had a connection to them, so there wasn’t this facade or air or any one person or group of people being above each other.” — Simbarashe Cha for The New York Times