Role
Creative Director leading rebrand, experiential design, and campaign rollout.
Goal
Reignite MADE’s cultural legacy while empowering the next generation of designers through a large-scale public activation.
About
Reintroduced the platform that launched Telfar, Eckhaus Latta, Jonathan Simkhai, and Hood By Air through a two-day cultural event at Brooklyn Bridge Park. Curated by Dao-Yi Chow and Maxwell Osborne, the experience featured performances by Nas, Heron Preston, and Parris Goebel alongside a marketplace spotlighting 20 emerging designers.
Results
Nominated, 15th Annual Shorty Awards, Event & Experiential. 5,000+ attendees. 3.9B press impressions. 37M social impressions.
Designer
Julianna Cvetetic
Press Coverage