Melissa Harty
Work
Blog
Creative Studio
Melissa Harty
Work
Blog
Creative Studio
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Afterpay

A groundbreaking campaign with NYFW that revolutionized retail, granting unparalleled consumer access to the latest in fashion through immersive experiences, interactive programming, and surprise events across New York City, igniting a fresh future for the fashion industry.

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Press Coverage

WWD Afterpay Teams Up With IMG as Multiyear Presenting Partner of NYFW: The Shows

Grazie Magazine NYFW Is partnering with Afterpay so you can literally shop the runway

Fashion Network Afterpay US to facilitate live shopping from New York Fashion Week

BIZBASH How Afterpay Aims to Democratize New York Fashion Week

PR Newswire Afterpay Unlocks Unprecedented Access to New York Fashion Week

All Chase Sapphire Lowe's Afterpay NYFW Experiential Etihad Airways MADE NYFW Branding BMW Time Inc. Upfront People Magazine OOH NYFW.com WAYV Glamour Brand Campaigns Digital Experience Time Inc. Brand & Advertising Moxy by Marriott Hotels Pepsi
Chase Sapphire Lowe's Afterpay NYFW Experiential Etihad Airways MADE NYFW Branding BMW Time Inc. Upfront People Magazine OOH NYFW.com WAYV Glamour Brand Campaigns Digital Experience Time Inc. Brand & Advertising Moxy by Marriott Hotels Pepsi