Role
Creative Director leading enterprise-wide brand transformation.
Objective
Drive the strategic evolution of NYFW: The Shows through a unified brand system designed to support growth, digital expansion, and increased cultural relevance.
Results
Led the end-to-end rebrand, overseeing identity development across typography, color systems, motion language, digital platforms, and live event execution. Established a scalable creative ecosystem deployed across experiential environments, partnerships, website redesign, social content, OOH, and marketing communications.
Contributors
Designer: Kayla Lynch; Motion: João Alves