Role
Creative Lead overseeing campaign creative, storytelling direction, and integrated brand execution.
Objective
Position BMW at the intersection of fashion, innovation, and culture through a multi-platform content campaign developed in partnership with NYFW and leading fashion talent.
Results
Developed cinematic storytelling campaigns featuring LaQuan Smith, Christian Cowan, Victor Cruz, Christian Siriano, Halima Aden, and Indya Moore. Content highlighted BMW’s luxury innovation through designer narratives, product integration, and culturally relevant lifestyle positioning across digital, social, and experiential channels.
Impact
Strengthened BMW’s presence within the fashion and lifestyle space while reinforcing the brand’s relevance to modern luxury consumers.