Role
Creative Director leading brand integration and campaign storytelling.
Objective
Connect NFL audiences with fashion and streetwear culture through a limited-edition capsule launch timed to NYFW.
Results
Expanded Pepsi’s cultural relevance across sport and style. Live activation aligned with NFL programming and Fashion Week. Full-scale O&O and paid content rollout. 519M impressions.
Contributors
Designer: Amanda Dease; Integrated social, production, and experiential teams